INTRODUCTION

     I've written articles here on how I've made money and how I've lost money. Everyone will tell you how they've made money, but few will fess up and tell you how they've lost money — that's too humiliating. And yet that is as important and often more important than how to make money.
     Research has born out what we've long known, that the stess of losing something is more intense than the exhileration of finding something. If you find $10 you feel good and if you lose $10 you feel bad — but nature's unfairness is that the feeling bad is more intense than the feeling good.
     Mark Twain said it this way: “It's not return on my money I'm interested in, it's return of my money.”
     Even the Bible notices this disparity. For instance in the parable of the lost sheep where the shepherd who, when he realizes that he's lost a sheep, will leave the 99 and expend great effort to find that one lost sheep.
     And so I focus as much attention here on not losing money as I do on making money.
     Of course I hope what you find here will be useful. And if something here helps you avoid a financial disaster then I've achieved my purpose.